Ticketing.
High-volume ticketing operations require fast, reliable ticket presentation. CustomLinc delivers this through a simple, intuitive interface for frontline staff, combined with powerful configuration tools that allow management to define complex rules for upselling, cross-selling, package creation, and more.
Frontline staff can operate the system on standard PCs or touchscreens with integrated EFTPOS. With up-to-date, accurate information at their fingertips, staff can reduce queues and significantly enhance the customer experience.
A wide range of configuration options is available, including online sales and self-service kiosk vending, helping to further increase throughput and operational efficiency.
Access Control.
Access control validates tickets to ensure customers maximise their entitlements without misuse. Integrated tightly with the ticketing system, access options include single-use, multi-use, time-based, and annual passes.
Ticket validation supports multiple barcode-scanning methods, with a broad range of hardware options suited to different environments. Gate options vary depending on requirements such as indoor or outdoor use, throughput volume, customer interaction, and gate type.
Logistics.
Traditional reservation systems struggle to manage customers moving between different transport types or activities. CustomLinc addresses this by allowing a single booking to appear on multiple manifests across multiple days. This functionality enables automatic calculation of pickup schedules and notifications to associated third-party venues.
Logistics is often an overlooked operational layer, leading to heavy administrative workloads and a higher risk of errors. With automated logistics built directly into the core platform, businesses can improve efficiency and scale sustainably as they grow.
Reservations.
CustomLinc handles the full reservation lifecycle in one place, no matter where bookings come from, all reservations flow into the same system giving your team a single, accurate view of availability and demand at all times.
Group and trade bookings are fully supported, with the ability to apply negotiated rates, and manage allocations and booking details with ease. Automated confirmations and correspondence keep customers informed at every stage, reducing manual follow-up and ensuring nothing falls through the cracks.
Booking amendments and cancellations are handled efficiently with configurable rules for fees, credits, and refunds, giving staff the flexibility to manage exceptions while maintaining consistent policy enforcement across the business.
Express.
CustomLinc Express is built for complex transport operations, supporting multi-stop routes, variable timetables, and hop-on/hop-off services.
Developed in partnership with express operators, our software addresses real-world operational challenges with features such as discounted return fares, multi-day scheduling, detailed customer confirmations with location notes, and intelligent location-based service search to identify the next available departure.
Food & Beverage.
Using touchscreens with colour-coded categories, staff can quickly process sales across multiple food and beverage items. Payment options include adding purchases to a tab or using integrated EFTPOS. The ease of use allows staff to engage more effectively with customers, while advanced configuration enables seamless upselling during the sales process.
Behind the intuitive sales interface is a comprehensive stock control system that tracks stock on hand, reorder points, and transaction history. Recipe management is also supported, with full reporting on costs and revenue. For advanced accounting needs, revenue-splitting options are available, and inventory can be managed either by CustomLinc or integrated with your own inventory systems.
Retail & Rental.
To ensure a seamless customer experience, a fully functional retail merchandise system is included with the software implementation. It enables retail items and tickets to be sold in a single transaction, resulting in faster throughput and happier customers. Because everything operates within one system, tasks such as cash-ups, reconciliation, and administration are significantly faster.
Retail functionality includes tap-and-go payments, rental management, barcoding, bar tabs, multi-site inventory management, and purchase orders for third-party suppliers, including instructors and photographers.
Customer Relationship Management - CRM.
CustomLinc gives you a complete view of every customer, from their first booking through to their full transaction history across ticketing, tours, food and beverage, retail, and accommodation. Customer profiles consolidate all interactions in one place, making it easy for staff to deliver personalised service and resolve queries quickly.
Agent and reseller management is built directly into the platform, allowing you to configure commission structures, track sales performance, and manage allocations without relying on separate systems. Loyalty and membership functionality enables you to reward repeat customers with tailored pricing, passes, and entitlements that integrate seamlessly with your ticketing and access control.
Reporting.
Every transaction, booking, and operational event that flows through CustomLinc is available for reporting. Real-time dashboards give management an up-to-the-minute view of sales, revenue, and activity across all areas of the business, from ticketing and tours to food and beverage, retail, and accommodation.
Comprehensive sales and revenue reports can be broken down by product, channel, date range, and location, while operational reports cover staff performance, resource utilisation, and scheduling. For businesses with specific needs, custom reports can be built and scheduled for automatic delivery, ensuring the right people always have the information they need without manual effort.
Accommodation.
With integrated basic accommodation functionality, you can add value by packaging your attraction with either third-party suppliers or your own accommodation offerings. Optional extras can be packaged to further enhance the customer experience.
For operators managing their own accommodation, CustomLinc enables room resources to be allocated and tracked, including availability and check-in/check-out dates. With a unified view of each customer and their accommodation details, you can deliver a consistently high-quality experience without relying on separate systems.
Rostering.
Optimise your resources by allocating rooms and venues to schedules, assigning guides, and defining rules to ensure only staff with the appropriate experience or qualifications are scheduled.
Features such as a visual overview of allocated resources allow frontline staff to use drag-and-drop tools to reassign resources quickly and efficiently. Built-in clash detection prevents double-bookings, enabling a smooth process for booking and modifying customer requests.
Rostering integrates seamlessly with other platform functionality to automate decisions and maximise resource utilisation across your operation.
Charters.
Manage functions and event bookings directly within the CustomLinc platform, from initial quotes and tentative holds through to confirmed bookings and cancellations with automated fee rules.
Pricing is dynamically calculated based on venue rules, event duration, and guest numbers, while still allowing flexibility to build custom quotes and apply discounts.
Integrated correspondence ensures all client communication is tracked in one place for complete visibility and control.
Deck Plans.
Configure vessel deck plans with defined loading zones and rules for height, width, and weight, enabling automatic vehicle allocation based on booking type. Availability is calculated in real time using vehicle counts and remaining deck metres within approved zones.
For full operational control, deck allocations can be reordered or overridden per departure, ensuring the system supports optimal vessel loading without limiting commercial flexibility.